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12 Steps to Writing Articles for Link Building: Step 5 – Consider Outsourcing

January 6, 2012

Outsourcing can be a great solution for large volumes. Professional content providers know how to write papers quickly, in your voice, where to publish them, and how to quickly add keyword links. It can also be less expensive than dedicating employees to this resource and time-consuming process.

12 Steps to Writing Articles for Link Building: Step 4 – Find Great Topics

January 6, 2012

In this article writing series I have discussed knowing your reader, defining your voice, avoiding a sales pitch, and now I will address finding great topics to write about.

It is important to find topics that will appeal to your targeted readers, preferably on subjects that they will search on. Often topics that start with “how to…” or that address seasonal topics do very well. One way to get ideas is to go to the Google Keyword tool and see what similar searches are coming up for your keywords, or go to Google Instant to see what topics come up as you type in your keywords. Another suggestion is to search similar topics and see what comes up; that might make you think of similar suggestions or topics that were not yet addressed.

Remember to write topics that your targeted audience is interested in. Your will build stronger links if your articles are read and the links are clicked.

12 Steps to Writing Articles for Link Building: Step 3 – Do Not Write a Sales Pitch

January 5, 2012

This blog series provides 12 major steps needed for writing articles for link building. The first two posts dealt with understanding your reader/target audience and identifying your voice.

When writing articles for link building think of topics that connect with your audience are not a sales pitch. Save the sales pitch for your website landing page. The article you write should be informative.

However, this does not mean that you can not mention your product/service. A good strategy is to write an article that addresses a problem that your product/service addresses. For example, if you sell plant seeds you might want to write articles about what types of seeds grow best in different climates, and then link back to your seeds page.

Continue reading this series for more information about article writing for link building SEO, or learn more about the Ugam Interactive Editorial Services for Link Building.

12 Steps to Writing Articles for Link Building: Step 2 – Identify Your Voice

January 4, 2012

The voice you use represents your product/company and makes a connection with the reader. While most companies play it pretty safe with their voice, consider how Groupon has connected with its followers by presenting itself with a quirky voice. While quirky does not work for all companies, you might want to consider things like first or third-party? warm or factual? The voice you use should help build a relationship between your company/product and your customer. If you are selling hardware to contractors, you will want a different voice than if you are selling teddy bears to parents.

If you are outsourcing your article writing and link building, or have several different authors, it is especially important to clearly define the voice that you want used consistently no matter who is doing the writing.

Learn more about article writing for link building by visiting our website, reading a case study, or reviewing all the postings in this series.

12 Steps to Writing Articles for Link Building: Step 1: Know Your Reader

January 3, 2012

Everyone wants to rank high on the Google landing page, but achieving that goal takes a lot of time and staying there is not guaranteed. One of the best ways to rank high over the long-term is to get links back to your website. Doing this through writing articles and posting them on good websites is a great way to build links.

In this first of 12 postings regarding articles for link building, the most basic, but often forgotten, step will be discussed; knowing your reader. Although you are writing for links, you want your articles read and clicked on, which will help them rank higher, and, therefore propel your website higher. Do not make the mistake that you are writing for Google; always remember your target audience.

When writing, take the time to not only understand the demographics of your target audience, but why they would read your article. Then, picture someone you know in that target audience and write the article for them.

Remember: You are not writing for yourself or Google, but for your target audience.

The professional article writers and link builders at Ugam Interactive have helped many top Retailers improve their search rank through unique editorials and keyword anchor back links.  Learn how they can help you write articles for SEO,  read a link building case study, or stay tuned for the posting for Step 2: Identify Your Voice.

 

 

Best Practices for a Competitor Price Tracking Solution. #6: Ensure The Data Is Being Used Internally

December 22, 2011

“The best laid plans of mice and men/often go astray.”

This series, Best Practices for a Competitor Price Tracking Solution, has presented important concepts to consider before making a price monitoring solution purchasing decision. The first five considerations were mapping accuracy , like and similar product comparisons, timelines, flexible data collection for peak seasons, and putting the solution to work for you. This post will discuss a feature that will help you ensure that your employees are accessing the data as predetermined.

An excellent reporting featuring contained in PriceTrac is a Usage Report. This tells you which employees are accessing PriceTrac and for how long. This data helps you to make sure your investment and plans are being put to good use.

Learn more about the PriceTrac competitor price monitoring solution.

Best Practices for a Competitor Price Tracking Solution. #5: Develop a Plan to Use the Data

December 20, 2011

This is the fifth of six posting in the series, Best Practices for a Competitor Price Tracking Solution. Previous posting have discussed mapping accuracy like and similar product comparisons, timelines, and data collection scheduling. This post will discuss getting value from your investment.

Having a great solution is important, but putting it to use is critical. Before choosing a competitor price tracking solution, know how you will use it who in your company will be in charge of overseeing the various uses, and which employees will have access to the data on-demand. A good place to start is to review the case study, Price Monitoring for Large Fashion Business, to see how one large retailer has used PriceTrac successfully for years to maintain its market position and maximize its pricing. They use PriceTrac to make preseason pricing and assortment decision, and also in season to decide pricing and promotions. This company has used PriceTrac to understand:

  • Their brand’s high level price position relative to important competitors
  • How their price position has changed over time
  • What percentage of each competitor’s assortment is on regular or promotion at any given time
  • The frequency and depth of their competitors’ promotions
  • How competitors achieve final price.  For example higher regular prices, broader promotions

Learn how PriceTrac can help your company solidify its market position while maximizing your pricing, promotions, and assortments.

Read the next posting, Ensure The Data Is Being Used Internally, for the final best practice.

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