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Increase Online Sales with Product Attribution

July 11, 2011

Product attribution means adding product attributes to a product catalogue. An attribute is something that describes a product. While each type of product has different attributes, some examples are height, color, sku, brand, and material. Providing attributes helps search engines to find and categorize the products on your website, online searchers to find your products, and then provides web page visitors with the information to complete a purchasing decision. The more attributes you include, the better are the results in each of these areas.

Many retailers know that they need to increase their attribution, but they are often slowed down by the amount of time and resources required to provide a wide variety of attributes for thousands of products. With short selling seasons, especially fashion items, product attributes are often not fully provided to the shopper, resulting in a decreased confidence in the product and fewer sales.

Working with a third-party such as Ugam Interactive, who is a professional in attribution projects can lead to better identified attribute categories and more fully complete data within a desired time and budget frame.

Read the next blog post for key benefits of adding product attribution or visit our website.


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