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7 Reasons to Monitor Competitors’ Content

September 15, 2011

This is the first of seven posts in a series discussing the benefits of monitoring competitors’ content.

One Good Reason to Monitor Competitors’ Content: Compare Your Taxonomy to Theirs

Accurate, thorough monitoring of competitors’ online content should include a baseline review of taxonomies. This provides a strong understanding of how your competitors’ see and sort their products. Once a baseline is set, regular weekly monitor provides you with a flag of when competitors’ are making changes to their taxonomy, providing you with information regarding their latest product lines and market strategy. Not only can you see when competitors’ add categories, but also when they remove them, which can be equally important.

ContentTrac provides regular side by side taxonomy reporting allowing you to see the high level taxonomy and drill down in each category.

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