Skip to content

Use Competitive Intelligence to Drive Your Website Conversions

September 23, 2011

Enriched product content drives conversions by  providing shoppers with the information they need to make a purchasing decision. Monitoring your competitors’ content gives you a baseline for how your content compares to competitors’ and also provides you with ideas on areas that you need to work on and provides the basic information to start that work.

Competitor content monitoring by ContentTrac provides you with competitor product content information such as:

  • product and page titles
  • keyword use
  • reviews and quality of reviews
  • product attribution
  • long and short descriptions
  • up sell and cross sell products
  • and more…

While having original content is essential, competitor content monitoring gives you the research needed to start your original content. ContentTrac makes competitor monitoring much more efficient, saving you time and money.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: