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Use Competitive Intelligence to Drive Your Website Conversions

September 23, 2011

Enriched product content drives conversions by  providing shoppers with the information they need to make a purchasing decision. Monitoring your competitors’ content gives you a baseline for how your content compares to competitors’ and also provides you with ideas on areas that you need to work on and provides the basic information to start that work.

Competitor content monitoring by ContentTrac provides you with competitor product content information such as:

  • product and page titles
  • keyword use
  • reviews and quality of reviews
  • product attribution
  • long and short descriptions
  • up sell and cross sell products
  • and more…

While having original content is essential, competitor content monitoring gives you the research needed to start your original content. ContentTrac makes competitor monitoring much more efficient, saving you time and money.


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