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Reason 4 to Monitor Competitors’ Content

September 29, 2011

I have already discussed 3 reasons to monitor your competitors’ content:

  1. Drive Online Conversions
  2. Stay on top of Competitors’ website changes
  3. Compare competitors’ taxonomies to yours

A fourth reason is to know their keyword strategy. With ContentTrac competitor online product content monitoring, you can compare the content of each element side by side for a variety of competitors and see what keywords they are using and where. For example, what keywords do they use in their titles and descriptions? How often do they use the keywords in their descriptions? Which competitors use the same keywords as use? What other keywords are they using?

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