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The Final Reason to Monitor Your Competitors’ Content

October 24, 2011

In previous posts I have listed several reasons to monitor your competitors’ content:

  1. Drive Online Conversions
  2. Stay on top of Competitors’ website changes
  3. Compare competitors’ taxonomies to yours
  4. Know competitors’ keyword strategies
  5. Compare competitors’ images to yours
  6. Learn what cross and up sell products competitors are listing

One last important reason to monitor competitors’ online product content is to know when they make assortment changes and what changes they make. With ContentTrac you can see how your assortment compares to chosen competitors’ this week and you can also look at how you have compared historically.

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