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The Need for Cataloging Review and Corrections for Online Marketplace

November 28, 2011

Online Marketplaces are challenged with having the products they sell categorized and cataloged properly. Marketplaces want reliable cataloging and item set up to ensure the shopper has a good shopping experience, finding the products they want, and then getting enough information about them to make a purchasing decision.

However, when sellers post items to the marketplace they are often incorrectly categorized for two main reasons:

1. The seller does not understand the taxonomy structure

2. The seller understand the taxonomy but wants to put their product in another area to generate cross-sells

Marketplaces need a system of review and corrections to ensure that all products are correctly placed on the website. Read how the cataloging professionals at Ugam Interactive have helped a major marketplace manage their catalog.

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