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Linkbuilding for SEO Through Article Writing

November 29, 2011

One of the best ways to increase your SERP (Search Engine Results Page) position is to add high quality inbound links to your website. The best links come from websites that are frequently visited (and so rank high in Google’s algorithm) and come directly from important keywords. Paid links from directories are almost never a good idea.

A great way to generate links is to write material on your website that people will want to link to. However, counting on outsiders to be motivated enough to link to your material quickly and on keywords is not a reliable strategy. A better approach is to write high quality material (articles, press releases, blogs, case studies, white papers, video commentary, etc. ), post them onto a site that is visited frequently, and then create the links (on the important keywords you have identified) back to your website.

The written material must be interesting and relevant enough to attract readers and then compelling enough to have them click on the keyword link.

A good writing and link building campaign involves hundreds of articles, finding relevant websites to post them, submitting them, then adding several keyword links from each article. Most companies do not have the manpower to complete this in a timely and efficient manner, nor do they know how to find good websites that will accept their articles. When this is the situation, they often turn to Ugam Interactive and outsource the work. We have helped many media and retail companies by writing hundreds of articles each month and then linking them back to their website. Contact us now to learn more…


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