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Response to “Watching Margins, but capturing sales”

December 12, 2011

Internet Retailer recently published an article “Watching Margins, but capturing sales” which discussed ways in which retailers were able to entice shoppers for the 2011 shopping season without cutting prices. Internet Retailer went on to discuss how retailers are offering incentives such as free shipping over price cutting.

Retailers realize that shoppers are still looking for the best price, and so continue to watch for changes in their competitors’ prices. Price monitoring solutions, such as PriceTrac from Ugam Interactive, help retailers monitor their competitors’ prices, giving them the information they need to adjust pricing as needed. By knowing exactly what price competitor’s are offering, a retailer can adjust their pricing as far as needed, without going too far and hurting margins. The PriceTrac competitor price monitoring solution is particularly useful during the holiday season when retailers can receive daily or on-demand competitor price updates.


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