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Response to: 4 Ways To Avoid Brand Suicide

December 14, 2011

The recent article, 4 Ways To Avoid Brand Suicide, was very useful. I would add a fifth problem; “Not maintaining your market position”.

If you do not keep an eye on your pricing vis-a-vis that of your competitors’, it is easy to price too high or too low and stray from your desired market position.

If you have a premium brand and start to lower costs, or if you are known as a low-cost retailer and no longer supply the lowest costs, this will change how you are seen in the marketplace.

For manufacturers, maintaining marketplace positioning often involves watching retailers to ensure the MAP is adhered to.

PriceTrac provides competitor pricing, promotion, and assortment monitoring to help retailers and brands maintain their desired market position. With PriceTrac you can compare prices by categories or item-by-item.

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