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6 Considerations When Looking for a Competitor Price Monitoring Solution: #1

December 15, 2011
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A competitor price monitoring solution is a large investment in terms of price as well as time. To make sure you get the best return on your investment you should consider several things. This series will discuss six important considerations before making a purchase.

1. Get Accurate Data

There is no point purchasing a system that provides only partial or incomplete data, or data that may or may not match up properly with the SKUs you want. Ensure that the solution you purchase guarantees the accuracy of the data it provides, including proper SKU mapping.

Most companies that provide competitor price monitoringĀ  use an automated mapping solution that searches various website for predetermined attributes and part numbers to use for mapping. This is very inefficient as retailers have different part numbers for products and provide different attributes in different formats. This type of mapping essentially guarantees faulty data.

The only way to get guaranteed data is to use expert Mappers who have been trained in and are experienced in online mapping solutions.

Before purchasing, check how the SKUs are mapped and if the accuracy of the data is guaranteed.

Read the next posting in this series, Ensure Like And Similar Product Mapping When Choosing a Competitor Price Tracking Solution.

The PriceTrac competitor price tracking solution provides guaranteed accurate data.

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