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12 Steps to Writing Articles for Link Building: Step 2 – Identify Your Voice

January 4, 2012

The voice you use represents your product/company and makes a connection with the reader. While most companies play it pretty safe with their voice, consider how Groupon has connected with its followers by presenting itself with a quirky voice. While quirky does not work for all companies, you might want to consider things like first or third-party? warm or factual? The voice you use should help build a relationship between your company/product and your customer. If you are selling hardware to contractors, you will want a different voice than if you are selling teddy bears to parents.

If you are outsourcing your article writing and link building, or have several different authors, it is especially important to clearly define the voice that you want used consistently no matter who is doing the writing.

Learn more about article writing for link building by visiting our website, reading a case study, or reviewing all the postings in this series.

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