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12 Steps to Writing Articles for Link Building: Step 3 – Do Not Write a Sales Pitch

January 5, 2012

This blog series provides 12 major steps needed for writing articles for link building. The first two posts dealt with understanding your reader/target audience and identifying your voice.

When writing articles for link building think of topics that connect with your audience are not a sales pitch. Save the sales pitch for your website landing page. The article you write should be informative.

However, this does not mean that you can not mention your product/service. A good strategy is to write an article that addresses a problem that your product/service addresses. For example, if you sell plant seeds you might want to write articles about what types of seeds grow best in different climates, and then link back to your seeds page.

Continue reading this series for more information about article writing for link building SEO, or learn more about the Ugam Interactive Editorial Services for Link Building.

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