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12 Steps to Writing Articles for Link Building: Step 4 – Find Great Topics

January 6, 2012

In this article writing series I have discussed knowing your reader, defining your voice, avoiding a sales pitch, and now I will address finding great topics to write about.

It is important to find topics that will appeal to your targeted readers, preferably on subjects that they will search on. Often topics that start with “how to…” or that address seasonal topics do very well. One way to get ideas is to go to the Google Keyword tool and see what similar searches are coming up for your keywords, or go to Google Instant to see what topics come up as you type in your keywords. Another suggestion is to search similar topics and see what comes up; that might make you think of similar suggestions or topics that were not yet addressed.

Remember to write topics that your targeted audience is interested in. Your will build stronger links if your articles are read and the links are clicked.

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